109: Boundaries in Entrepreneurship with Afton Brazzoni
Afton Brazzoni is the founder of Scribe National, where she and her team have the pleasure of helping billion-dollar companies and solopreneurs alike with their marketing. After 10 years working in marketing and communications roles, Afton launched Scribe National in 2019. Since then, they've helped over 50 clients worldwide unleash their brilliance through the written word.
Afton knows the struggle of boundaries in business. She says that she considers herself to be a bit of a people pleaser -which is common for many of us-we want to be liked, we don’t necessarily want to upset anyone. When Afton was building her business, there was a time period where she felt she needed to be a bit more fluid with her boundaries. However, she also understood what she was building and that she had no desire to make this a long term situation. She believes that establishing boundaries with yourself, clients, and team members as well as setting expectations and communicating those expectations are all essential skills that one must learn to really master entrepreneurship.
Before listening to this episode consider....
Do you struggle with boundaries in your life and business?
Do you believe that boundaries are selfish, mean and cold-hearted?
Do you feel like something is ‘off’ if you don’t feel overwhelmed?
Are you constantly filling your calendar space with busyness?
Do you want your life to appear outwardly as if you’ve got it all together?
At a certain point Afton said enough is enough! She recognized that what she needed to do was actually address boundaries in all areas of her life. It wasn’t easy-and even a bit messy, but Afton mentioned in the interview how incredibly rewarding it was.
I can attest that there hasn’t been too many things that have pushed my edges out quite like entrepreneurship (well, of course motherhood). It can be easy to lose yourself in client demands, expectations and wanting to serve with a heart of excellence. Its easy to sometimes blur boundary lines.
In this episode, Afton shares her personal journey and struggles of setting boundaries in her work and business. She had to redefine what it meant to set a healthy boundary and how those boundaries would be of benefit to her long term.
Boundaries are one of the best things we can do to protect our peace, our energy, our lifeforce. But you have to trust yourself in order to set them-if you’re solid in yourself-your boundaries become clear and honest.
“Setting a boundary feels uncomfortable, but not setting one actually also causes a great deal of discomfort as well” ~ Afton Brazzoni
“I don't believe that anybody is a people pleaser. I believe that there's a part of them that uses people pleasing as a protective strategy to feel approved of, to perhaps have some control so that they in essence, stay safe.” ~Krista Resnick
“Boundary work is worth doing the work.” ~Afton Brazzoni
“When you're doing boundary work what you're really doing is self worth work. You're cleaning out patterns that look like people pleasing, codependency, subordinating, appeasing and placating So, when you begin healing those things is when you can start standing in your truth and lead.” ~Krista Resnick
“Appreciate yourself for doing the work.” ~Afton Brazzoni